New Balance — Comfort for Every Moment (Ad Campaign)
Concept: This project presents a conceptual advertising campaign for the New Balance NB530 model. The purpose of the campaign was to highlight New Balance as a stylish and modern sneaker that is comfortable for any situation. The concept, “Comfort for Every Moment,” focuses on showing the sneakers in different everyday scenarios like grocery shopping, commuting to work, or exercising. The campaign includes advertising mockups across different formats, including billboard, magazine, and web banner.
Team: The project was developed as a collaborative team effort. Angel Villafranca was an art director. She produced the idea, the creative brief with the visual concept, and the overall campaign direction. Photography was completed by Valentyn Levko and Alexandra Maldonado. The campaign had two models, Andriana Datsko and Oleksandr Veselov, representing different everyday lifestyle situations highlighted in the concept.
Moodboard
Ad – Your Plate, Their Lives
A conceptual transit ad for Beyond Meat highlighting the connection between food choices and animal lives, encouraging viewers to consider plant-based alternatives.
Moodboard
